Mobile Retail

Alexander Wang / ADIDAS

For New York’s City’s fashion week, Alexander Wang and Adidas showcased their new collaboration in a unique way. Droga5 came to Aardvark for help, and we knew just what to do.

We produced, operated, and managed not one, but two vehicles: a box truck and a custom glass truck transformed into a sleek pop-up shop. Inside a surprise product launch was brewing, and guess what? The hype was so real that the Alexander Wang x Adidas merch sold out in record time at every pop-up location across the city.

The result? Increased revenue, tons of social buzz, and widespread press coverage. It was a best-in-class example of an exclusive merch drop, and it showed how effective a custom pop-up shop can be.

Although the models and clothes looked great, the trucks stole the show! They were sleek, modern, and eye-catching, creating a truly unique and memorable experience for Alexander Wang and Adidas.

Kate Spade

When Kate Spade and their agency A2G set their sights on the “Florence Broadhurst Tour,” they knew they needed some serious pros to pull it off without a hitch – and that’s where we at Aardvark came onto the scene. Kate Spade had already designed a unique pop-up shop, but when it came to the complexities of managing logistics, transportation, and setup, they entrusted the expertise of Aardvark.

Aardvark deployed both a skilled driver and a seasoned tour manager to orchestrate the campaign. Our certified driver maneuvered the pop-up shop seamlessly across various locations, while our tour managers diligently established and dismantled the setup, day in and day out.

With events spanning New York, LA, Seattle, and Austin, we were there, making sure Kate Spade’s dream tour became a reality beyond imagination.